How to Wash Raw Denim Without Shrinking or Fading

Raw denim is denim that has not been pre-shrunk. It is meant to be shrunk for a custom fit. Hand wash with a gentle cleanser in cold water, and do not wring them out to preserve the custom fit. Instead, roll them up gently starting from the hem, and squeeze out excess water. Line dry.

By following these simple steps, you can help extend the life of your Levi’s® jeans.

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