How do I know that my Levi’s® jeans are the legitimate real deal?

We want to protect the integrity of our amazing brand, so Levi Strauss & Co. is committed to enforcing its trademark and property rights in order to prevent the sale of counterfeit products bearing its trademark or designs. We are however, aware of counterfeit Levi’s® products in the marketplace. In order to avoid purchasing a counterfeit item, we recommend that you purchase your jeans from or from one of our authorized Levi’s® dealers.

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